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Amity School of Communication, Gurugram

Gurugram, Haryana | | Estd 2010s

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INFO DESCRIPTION

About Amity School of Communication

Amity School of Communication (ASCO), Gurugram, is a constituent school of Amity University Haryana and operates under the Faculty of Arts. The School was established under the Haryana Act 10 of 2010 and focuses on professional education, training and research in Journalism, Mass Communication, Film, Television, Digital Media, Animation, Visual Graphics, Advertising, Public Relations and related communication disciplines.

ASCO follows a combination of theoretical education and practical, industry-oriented training. The School aims to prepare students for careers in journalism, broadcasting, advertising, public relations, digital media, film and television production, event management, media management, brand communication, visual graphics and animation.

Academic Approach

The School's teaching model combines classroom learning with practical production and experiential education. Students are trained to understand both traditional and emerging forms of communication.

The academic approach covers:

  • Print Journalism

  • Broadcast Journalism

  • Radio

  • Television

  • Digital Journalism

  • Web Journalism

  • Film Production

  • Documentary Production

  • Advertising

  • Public Relations

  • Corporate Communication

  • Event Management

  • Media Planning

  • Brand Management

  • Photography

  • Graphics

  • Animation

  • Visual Communication

  • Audio-Video Production

  • Social Media and Digital Platforms

Practical & Experiential Learning

ASCO places significant emphasis on hands-on learning. Students get opportunities to work on real-world communication and media projects instead of depending only on classroom theory.

Practical activities include:

  • News reporting

  • News bulletin production

  • Documentary making

  • Film production

  • Photography

  • Radio production

  • Podcasting

  • Mobile journalism

  • Video editing

  • Digital content creation

  • Advertising campaigns

  • Public relations projects

  • Event management

  • Graphic design

  • Animation

  • Digital media projects

The university describes praxis and hands-on training as an important part of ASCO's learning methodology.

Amity TV

One of the distinctive facilities associated with ASCO is Amity TV, the School's student-oriented television platform.

Students can use the platform to gain practical experience in:

  • Research

  • Reporting

  • Interviewing

  • News production

  • Camera work

  • Video production

  • Editing

  • Broadcast presentation

This provides students with an opportunity to experience a working media-production environment during their academic programme.

Industry Interaction

ASCO provides exposure to professionals from the communication and media industry through:

  • Guest lectures

  • Workshops

  • Seminars

  • Conferences

  • Industry interactions

  • Media reviews

  • Photography clinics

  • Professional mentoring

  • Internship opportunities

  • Placement activities

The School has also worked with industry mentors such as Nikon for photography-related training and competitions.

Areas of Professional Training

Students can develop professional skills for careers in:

  • Journalism

  • Television

  • Film

  • Radio

  • Digital Media

  • Advertising

  • Public Relations

  • Corporate Communication

  • Event Management

  • Media Management

  • Brand Management

  • Social Media

  • Content Creation

  • Animation

  • Visual Graphics

  • Photography

  • Video Production

Campus & Infrastructure

ASCO is located inside the Amity Education Valley campus at Gurugram/Manesar. Students have access to university-level infrastructure along with School-specific media and communication facilities.

Major facilities include:

  • Media studios

  • Television production facilities

  • Audio-visual facilities

  • Photography facilities

  • Computer laboratories

  • Editing facilities

  • Digital media resources

  • Classrooms

  • Library

  • Seminar and conference facilities

  • Auditorium

  • Sports facilities

  • Cafeteria

  • Hostel facilities

  • Wi-Fi-enabled campus

  • Student activity areas

The School specifically highlights well-equipped studios, industry interaction and guest lectures as part of its ASCO Advantage.

Location

Amity School of Communication is located at:

Academic Block 'B', Amity Education Valley, Gurugram (Manesar), Haryana – 122413.

Its location in the Gurugram-Manesar region provides students access to the NCR media, corporate, advertising, entertainment and digital industry ecosystem.

Recognition & Institutional Status

ASCO is a constituent school of Amity University Haryana, which was established under the Haryana Private Universities Act. The university states that its campuses are established through State Legislature Acts and recognised by UGC.

Awards & Recognition

ASCO has received recognition for its academic and training initiatives, including the Edutainment Award 2015 for Excellence in Academics and Training and recognition as the Fifth Regional Best Media School – North.

Overall Highlights

  • Established: 2010

  • University: Amity University Haryana

  • Location: Gurugram/Manesar

  • Type: Private

  • Main Discipline: Communication & Mass Media

  • UG Programmes: B.A., B.Sc.

  • PG Programmes: M.A., PG Diploma

  • Doctoral Programmes: Ph.D.

  • Practical Training: Yes

  • Industry Interaction: Yes

  • Internship: Yes

  • Placement Assistance: Yes

  • Hostel: Yes

  • Scholarship: Yes

  • International Programme: Yes

  • Student Media Platform: Amity TV

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